Instagram is one of the best social media platforms with 500 MILLION users daily.
With its high engagement and excellent reach, it's easier than ever to connect with hundreds of millions of people every day.
Here are the FIVE facts why small businesses need to be utilizing Instagram:
1. Boost your Sales:
Showcase your newest products or services using Posts, Carousels, Reels, or Stories. Run a promotional ad campaign to raise awareness on a special giveaway, discount, or contest to direct more traffic to your website. If you are launching a new product or service, use Instagram to provide a sneak-peek into your latest offerings.
2. Build Connections with Like-minded People:
Connect with other businesses and individuals who share the same values and interests. Consider doing a collaboration with a brand or a micro-influencer to increase to expand your consumer reach.
3. Drive traffic to your Page:
Help users find your Instagram account easily by using effective hashtags and monitoring their use. This allows users to follow your hashtags to have content delivered to them daily.
4. Spark a Call to Action:
You can add your desired links in your stories, captions, or bio to direct users to your website or other social media handles. These links can provide added value to your audience and more content for them to consume at a greater scale.
5. Provide value to your Followers:
Engage with your followers by posting content that can add value to their lives. Offer useful tips to eventually turn your followers into customers. Make sure to post daily to develop a highly engaged audience.