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The Purpose Of UX Designing

UX design is the process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with. It’s about enhancing the experience that people have while interacting with your product and making sure they find value in what you’re providing.

The goal of UX design in business is to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.”

UX Design is an empathically-driven practice crafted to solve human and business problems and remove obstacles and friction from a user’s desired goals—hopefully delivering delight in the process.

UX design is about questioning and enhancing the experience of users.

Some important questions while designing are as follows :

Who are our users?

What is the product used for?

When is it used?

What situations is it used in?

What will be the most important functionality?

What’s the biggest risk to product delivery?

What UX designers actually do is to humanise technology. If you’re a beginner in UX designing or started UX designing, you can check my eBook on UX designing i.e. Basics Of UX Design that is written in a way that every UX designer will greatly enhance from it if he uses it well. It is complete pack of all sophistications in UX design but language is basic and simple so even a beginner can understand it.

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