It is Graphic Design that plays an increasingly important role in not only building brand awareness and recognition but, also attracting the user's attention as well.
So, if you’ve been neglecting your social media designs considering them to be of least importance, it’s about time for you to rectify the mistake and build up your brand’s identity.
THREE crucial points that will reflect the importance of graphic design in social media marketing and why you must start focusing on it right away.
1. Makes it Look Professional:
One of the very first objectives for any business setup should be to provide an all-out professional image of their brand. Irrespective of the platform you are using to communicate with your audience (whether digital or traditional), the users must get the idea of your brand as a thoroughly professional one.
Imagine a huge chunk of your potential customer group comes across one of your brand’s posts on Instagram that has dull colors or is missing your brand’s logo.
Not a pleasant picture to imagine we reckon!
It is exactly to avoid such adverse situations to occur that you need to have the professional graphic design in social media.
2. Sends across a Clear Message:
There is a very popular idiom that says, “A picture is worth a thousand words”.
This idiom is a fantastic and on-point example to explain the importance of professional graphic design in social media marketing for a brand.
3. Works on the Attention Span:
Several researches have shown that the average human attention span is not more than 7 to 8 seconds.
Now, social media is an endless pool of visual and textual content for the audiences to go through. Users often simply scroll through their feeds without really paying attention to the posts therein. And, the ones they do pay attention to get less than one minute of their time.
With so much content on offer to go through and so less time to get the attention
Given that you only have a few seconds to catch their attention and a minute to stimulate their interest, it all comes down to the social media designs and their effectiveness.
It is potentially very hard to acquire attention in such a short duration through texts, or at least text alone. Therefore, good graphic design in social media marketing is crucial to get your target audience’s attention as well.